Samuel Mayinoti is the founder and manager of Africa Blossom Consultancy CC, a Windhoek-based company offering  research, publishing, and documentation services. A literature enthusiast, he has worked on several publications as an author, ghostwriter, and publisher. He has also conducted training workshops for aspiring Namibian authors with a  focus on unpacking the complexities of the book publishing value chain. He also served on the Literature Committee of the National Arts Council of Namibia.